Salvatore Orlando left Sicily, he moved to the Basque Country, where he planted some canned and salted fish factories. Thanks to his entrepreneurial skills, becomes one of the main actors of the industrialization of the fishing sector in the Basque Country: in 1923 opens two factories, one in Guetaria and the other in Ondarroa. Later, other factories are born throughout the fishing area of the Basque coast. Since 1920, the brand Orlando is asserting itself in the Spanish market, extending even to the canned vegetables sector. Its presence on the Italian market has been active since 1949 with Salvatore Orlando Genoa.