Espinaler was born in 1896, when Miquel Riera y Prat settled in Vilassar de Mar (Barcelona), he came from a farmhouse located near the ‘Espinal†bridge (Argentona, Barcelona), and inaugurated the Espinaler tavern, where it offered the “vase†of wine and the “mix†to the people of the village. The tavern was the typical Mediterranean establishment, small, cozy and with a rustic and familiar feel that, with the passage of years and generation after generation, has been maintained. In 1907, thanks to the hard work of Miquel Riera y Prat, Espinaler earned the license to sell tobacco, which was an important boost to the family business.